Launch your business on Amazon with confidence and purpose.
LEARN THE 6 STRATEGIC POINTS OF ONLINE SUCCESS
- Product
- Pricing
- Profitability
- Placement
- Promotion
- Platform
Join us for this exclusive opportunity for Australian brands to learn how to launch your brand on Amazon in both Australia and the US!
The AMAZON Masterclass
LEARN HOW TO DEVELOP YOUR OWN AMAZON ROADMAP FROM ONE OF THE BEST IN THE INDUSTRY
Why Amazon?
There is undoubtably unrealized revenue potential for Australian brands on Amazon and a well-designed, comprehensive strategy with best-in-class execution can make all the difference.
Now more than ever, as the retail landscape is being transformed, it is essential for brands to elevate eComm as vital to overall success and not just an incremental “nice-to-have”.
“The formula for success has become more complex, and frankly more expensive over the years. To flourish on Amazon, it is essential to have a strong foundation and “get it right” in key strategic areas – Product, Pricing, Profitability, Placement, Promotion and understanding the Amazon Platforms.”
“The principles of these six components not only fuel revenue growth but help avoid costly mistakes that frustrate and discourage brands in this unique channel.”
– Betsy McGinn
The Amazon Strategy Masterclass will deliver a best-in-class view of Amazon strategy for Australian brands, and will set the stage for individual brand audits and strategy development.
The 2.5-hour interactive webinar will include:
A deep dive into best practices, applied specifically to the participating brands and their categories for the 6 Strategic Points of online success:
Product, Pricing, Profitability, Placement, Promotion and Platform. To this I add one more; People, to best manage the Amazon business.
Following the Masterclass, brands can choose to undertake further individual brand sessions
The Amazon Strategy Masterclass will deliver a best-in-class view of Amazon strategy for Australian brands, and will set the stage for individual brand audits and strategy development.
The 2.5-hour interactive webinar will include:
A deep dive into best practices, applied specifically to the participating brands and their categories for the 6 Strategic Points of online success:
Product, Pricing, Profitability, Placement, Promotion and Platform. To this I add one more; People, to best manage the Amazon business.
Following the Masterclass, brands can choose to undertake further individual brand sessions
“Amazon has a level of complexity unlike Brick-and-Mortar in most and every way and focusing on excellence in these strategic areas provides the foundation for brands to launch or optimize and accelerate the growth of their Amazon business.”
BETSY MCGINN
What will you learn?
– Create a customized eCommerce strategy to achieve your goals
– Analyze & refine existing eCommerce strategy
– Lead your company through the complexities of Amazon
– Guide development of best-in-class product content
– Provide Amazon-specific SEO for your content
– Tailor products & packaging for optimal eComm success
– Structure your eComm business for maximum profitability
– Align Amazon & direct-to-consumer strategies
– Implement best practices across all 6 points that differentiate from your competitors
– Develop pricing & promotion strategy for all channels (not just Amazon)
– Build internal company capabilities for eComm success
We are bringing Betsy McGinn to Australian Brands with the Amazon Masterclass!
Betsy is the co-author of The Amazon Roadmap: How Innovative Brands are Reinventing the Path to Market, the quintessential start-to-finish guide for brands who want to launch, recalibrate, or optimize their Amazon business and ensure continued growth on this powerful platform.
As Seventh Generation’s first eCommerce channel director, Betsy pioneered the company’s innovative eComm strategy and created a thriving multimillion-dollar partnership with Amazon and other key online retailers. This laid the groundwork for Betsy’s broad and deep knowledge of “all things eCommerce” – from sales and marketing to product development, operations, and finance to provide a comprehensive framework for online success.
Since founding McGinn eComm in 2014, Betsy has worked with hundreds of brands on their strategic direction on Amazon and own Direct-to-Consumer eCommerce. From product development and profitability optimization to guiding organizational change, McGinn eComm leads clients through every step of this complex channel, helping to ensure successful and profitable online
businesses.
Betsy serves as a board member and advisor to a variety of natural products brands and investment firms in this CPG segment. With more than 15 years of eCommerce experience, Betsy is a thought-leader and regular speaker at events and conferences globally.
Visit Betsy at mcginnecomm.com
